| Business | Rating | Reviews | Review strength* |
|---|---|---|---|
| Harrisburg Roofing Services (you) | 4.3 | 14 | 5.06 |
| ROOFX Roofing | 5 | 140 | 10.75 |
| Equity Roofing | 4.9 | 122 | 10.24 |
| JP Construction Services | 5 | 76 | 9.43 |
| TJ's Shingles LLC | 4.9 | 70 | 9.07 |
| Celtic Metal Roofing | 4.9 | 63 | 8.85 |
| Doctor Roof Roofing Co | 4.9 | 34 | 7.57 |
Why it matters: Review volume is a top-3 local ranking factor and the #1 social proof signal.
The fix: Systematic review asks: QR card at point of sale + SMS follow-up. Target 8-12 new reviews/month.
Why it matters: Profiles with websites get ~25-35% more clicks; without one, Google has less to rank you for and customers bounce to rivals.
The fix: Link a site — even a one-page site with services, photos, and a click-to-call beats nothing.
Why it matters: The local pack shows 3 results; review strength is the main tiebreaker for who gets in.
The fix: Close the review gap (volume + velocity) and fully optimize the profile to outrank weaker pack members first.
Why it matters: Local-pack clicks concentrate on 4.5+ businesses.
The fix: Review-request flow targeting your happiest customers (post-job SMS with direct review link).
Why it matters: Wasted keyword real estate; Google uses it for relevance matching.
The fix: Write a 750-char description front-loading services + city.
Why it matters: Response rate is a ranking + conversion signal; silent owners lose borderline customers.
The fix: Reply to every review (templates make it 2 min/day); reply to ALL negatives within 24h.
Every issue in this report is fixable within 30 days.