| Tool | Model | Pricing | Branding control | Best for |
|---|---|---|---|---|
| Prospect Audits | Done-for-you reports | $49/report, $179/5-pack, plans from $99/mo | Full — your logo, colors, CTA on every page | Prospecting; agencies without audit staff |
| BrightLocal | Self-serve platform | ~$39–$59+/mo | White-label reports & client dashboards | Ongoing monthly client reporting |
| Whitespark | Self-serve tools + services | Tool plans + per-service fees | Partial (citation reports) | Citation building & cleanup |
| SEOptimer | Self-serve + embeddable widget | ~$29–$59/mo | White-label PDF + lead-gen audit widget | Website-audit lead capture on your own site |
| Semrush (Listings/My Reports) | Self-serve suite | $139–$499+/mo | Branded PDF reports (higher tiers) | Agencies already paying for the full suite |
| Synup | Self-serve platform | Per-location pricing | White-label dashboards | Multi-location listing management |
Model: you submit a business name (or its Google Maps link) plus your branding; a finished 12-point Google Business Profile audit comes back as a branded PDF + HTML report within 24 hours. No dashboard to learn, no seats, no monthly minimum.
What's in the report: a 0–100 Local Visibility Score across five categories, a top-5 competitor contrast table, review trust analysis (volume vs. local median, velocity, owner response rate), profile completeness findings, and a prioritized fix list — closed by your CTA, since the intended use is putting it in front of a prospect.
Strengths: zero fixed cost ($49 single reports), built specifically for the sales-prospecting use case, every report passes automated quality gates before delivery.
Limitations: GBP-focused — it doesn't audit on-page website SEO or build citations. No live dashboard; you get deliverable files.
The most established local-SEO platform. Rank tracking, citation audits, review monitoring, and white-label client dashboards. Choose it when you have recurring clients who need monthly reporting and someone on staff to run the dashboard. Skip it when you mainly need one-off prospect audits — you're paying a subscription for software you'll touch twice a month, and assembling a persuasive prospect-facing report from its modules is manual work.
Best-in-class for citation building and local search audits with a services arm that does the work for you. Choose it when citation cleanup is the engagement. Skip it when you need a polished, sales-ready GBP audit document — that's not its center of gravity.
Its distinctive feature is the white-label audit form you embed on your own site so visitors self-serve a website audit and become leads. Choose it when inbound website-audit lead capture is the goal. Skip it when you need local/GBP depth — its audits are website-centric (page speed, meta tags), not local-pack-centric.
If you already pay for Semrush, its My Reports builder and Listing Management add white-label local reporting at no extra mental cost. Choose it when the suite is already in your stack. Skip it when you'd be buying a $139+/mo platform just for audit PDFs.
Per-location pricing and white-label dashboards aimed at brands and resellers managing dozens to thousands of locations. Choose it when listing sync across many locations is the job. Skip it when you're auditing one prospect at a time.
1. Are reports for prospects or existing clients? Prospecting favors pay-per-report (no commitment, sales-framed output). Client retention favors subscription dashboards (trend lines, monthly proof of work).
2. Who does the work? Subscription platforms assume someone on your team generates and edits each report. Done-for-you services assume you'd rather spend that hour selling.
3. What's your real monthly volume? Under ~10 audits/month, pay-per-report is almost always cheaper than a platform seat. Above ~30/month of recurring client reporting, a platform amortizes well — or a volume plan ($99–$249/mo for bundled done-for-you reports) splits the difference.
A local-search analysis report — usually centered on the Google Business Profile — delivered under the agency's own logo, colors, and call-to-action instead of the tool vendor's brand, so the agency presents it as its own work product.
Subscriptions run $29–$499+/month depending on depth and seats. Done-for-you reports run $49–$200 each. The crossover point is roughly 10 reports per month.
LLMs can draft the prose but can't reliably pull live profile data, count real reviews, or build an accurate competitor table — the parts that make an audit credible. Tools in this list exist to combine live data extraction with the analysis layer.
Send us a business name; get back a fully branded 12-point GBP audit in 24 hours. $49, no subscription. If it doesn't help you open the conversation, you're out one coffee meeting.
Order an audit → See a sample report →