Check everything your profile has today:
Score my profile →Complete means every field a searcher or Google's ranking systems can read is filled and current: category choices, a description that uses your actual services, accurate hours (including holidays), photos that are recent and yours, seeded Q&A, and activity signals like posts. The weights in this checker mirror how our paid 12-point audit scores the profile-completeness category.
Relevance is one of Google's three local ranking pillars (with distance and prominence). Empty fields give Google nothing to match a query against — a missing services list or thin description means you simply don't enter races you could win.