| Tier | Price | Turnaround | What you actually get | Buy it when |
|---|---|---|---|---|
| Free automated scan | $0 | Instant | Generic checklist score, no competitor context, vendor pitch attached | Curiosity / first diagnostic |
| White-label done-for-you report | $49–$200 | 24–48 hrs | Scored GBP analysis, competitor table, prioritized fixes, your branding | Agency prospecting; pre-sales |
| Freelancer / consultant | $500–$2,500 | 1–2 weeks | Custom analysis, usually GBP + website + citations, walkthrough call | One business, deep dive |
| Full agency engagement | $2,500–$7,500+ | 2–6 weeks | Local + technical + content + links, roadmap, stakeholder presentations | Multi-location or enterprise |
A GBP-focused audit (profile, reviews, competitors) is a bounded, largely automatable job — which is why it can sell for $49. Add website technical SEO, content gaps, citation cleanup, and backlink analysis, and you're buying expert hours that scale linearly with scope.
Automated extraction plus structured analysis costs the provider minutes; senior consultant review costs hundreds per hour. Mid-tier providers blend both. You're paying for whichever hours actually touch your report — worth asking any vendor directly.
A scored report with a fix list is a document. An engagement with implementation roadmap, stakeholder calls, and 90-day follow-up is a consulting relationship. Both are legitimately "an audit," priced 50× apart.
Most "free local SEO audit" offers are lead magnets. The scan is real but shallow — a completeness checklist with no competitor benchmarking, which is the part that determines whether any finding matters. (A "low review count" flag is meaningless until it's measured against the local median.) The cost isn't money; it's the sales sequence that follows and decisions made on context-free findings.
The math is straightforward: if a $49 branded audit report opens a conversation that closes even one $500+/month retainer per quarter, the tool pays for itself roughly 30× over. That's why the $49–$200 white-label tier exists as its own category — it's priced as a sales expense, not an SEO expense. Freelancer and agency tiers make sense after the client has signed, when depth matters more than speed.
$0 for automated scans, $49–$200 for white-label done-for-you reports, $500–$2,500 for consultants, $2,500–$7,500+ for full agency engagements.
As a first diagnostic, yes. As a decision-making document, no — they lack competitor context and exist to start a sales sequence.
A scored GBP assessment, review health vs. local competitors, profile completeness findings, a competitor contrast table, and an impact-vs-effort prioritized fix list. If a vendor can't show you a sample, don't buy.
Quarterly for established profiles, monthly during active recovery work. Re-auditing is also how agencies demonstrate progress to retainer clients.
Our sample reports are real audits (anonymized): a 12-point GBP analysis with the competitor table and prioritized fix list described above, under your branding, in 24 hours.
Order an audit → View a sample first →